Chris Tottier has posted her GDC talk, Designing games for the 43-year-old woman, and it’s worth looking at. It’s about respecting what she calls the “accidental gamer” – the non-captive audience who has stumbled into games but is not the “gamer” most of us usually target with game products. She talks about how game designers have to compete for the accidental gamer’s time, and should be “easy to love”: “Pour her a proverbial glass of wine.”
I love this idea, that a game woos its player gently by charming her and drawing her into its world, rather than by challenging her to compete. Yes, we should have more games like this! Who doesn’t want to be wooed?